Samsung acquires next-generation AI assistant Viv

Samsung could integrate AI into devices in a bid to rival Google's efforts

AI artificial intelligence

Samsung has announced it is to acquire Viv Labs in a bid to integrate AI into its devices in the future.

Touted as an open artificial intelligence (AI) platform that gives access to third-party developers, Viv should work on a variety of devices, and its makers aimed for it to be an even more efficient version of Siri, Cortana and other AIs.

The AI technology was designed to address a wider variety of more complicated requests, even those it has not been specifically programmed for.

Thanks to what its creators call a "dynamic program generation', Viv should be able to resource information from a broader range of apps and services, creating its own code to complete new tasks. The AI could hence help its users in a wider variety of ways.

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

This is something that its makers believe to be lacking in Siri and other AIs. 

Viv's software was developed by some of the brains behind Siri, such as Dag Kittlaus, Adam Cheyer and Chris Brigham. These three engineers left Apple and co-founded Viv in 2012, two years after Siri's acquisition.

"We see a future that is decidedly beyond appswhere you can get what you need quickly and easily no matter where you are, or what device you are near," said Viv co-founder and CEO, Dag Kittlaus. "Samsung offers us a unique opportunity to deliver a single conversational interface to the world's apps and services across a diverse rIn the future, Samsung will benefit from Viv's services, but the AI company will continue to operate independently.

Samsung will benefit from Viv's services, but the AI company will continue to operate independently.

The news of Samsung's AI platform acquisition comes shorty after Google presented its new smartphone Pixel, as well as its living room AI' Google Home, both of which are highly reliant on the company's virtual assistant.

Samsung appears to be keeping up with its electronic rivals by acquiring what could be one of the most powerful AIs around.

Advertisement - Article continues below

Although Viv is not available to Samsung users yet, the Korean company now has a serious card to play in the ongoing race for the best AI development.

Featured Resources

The IT Pro guide to Windows 10 migration

Everything you need to know for a successful transition

Download now

Managing security risk and compliance in a challenging landscape

How key technology partners grow with your organisation

Download now

Software-defined storage for dummies

Control storage costs, eliminate storage bottlenecks and solve storage management challenges

Download now

6 best practices for escaping ransomware

A complete guide to tackling ransomware attacks

Download now
Advertisement

Recommended

Visit/hardware/tablets/354276/samsung-galaxy-tab-s6-review-the-best-android-tablet-out-there
tablets

Samsung Galaxy Tab S6 review: The best Android tablet out there

4 Dec 2019
Visit/mobile/google-android/354189/samsung-galaxy-a90-5g-review-simply-the-best-value-5g-phone
Google Android

Samsung Galaxy A90 5G review: Simply the best value 5G phone

22 Nov 2019
Visit/mobile/34658/samsung-galaxy-note-10-review-bigger-badder-and-better-than-ever
Mobile

Samsung Galaxy Note 10+ review

18 Oct 2019
Visit/strategy/28071/what-is-machine-learning
Business strategy

What is machine learning?

27 Sep 2019

Most Popular

Visit/operating-systems/microsoft-windows/354297/this-exploit-could-give-users-free-windows-7-updates
Microsoft Windows

This exploit could give users free Windows 7 updates beyond 2020

9 Dec 2019
Visit/business/business-strategy/354304/ex-apple-cpu-architect-accuses-the-firm-of-invading-privacy
Business strategy

Ex-Apple CPU architect accuses the firm of invading privacy

10 Dec 2019
Visit/security/vulnerability/354309/patch-issued-for-critical-windows-bug
vulnerability

Patch issued for critical Windows bug

11 Dec 2019
Visit/cloud/microsoft-azure/354230/microsoft-not-amazon-is-going-to-win-the-cloud-wars
Microsoft Azure

Microsoft, not Amazon, is going to win the cloud wars

30 Nov 2019