European copyright law: how it affects you

The EU is looking to harmonise copyright law, and Google isn’t happy. But should you be?

The European Commission is looking to change the rules on copyright across the EU in a bid to update them for the modern, digital age. The most important proposal is to relax the national restrictions that prevent you from watching and listening to content from the UK when you're abroad (such as shows on the BBC iPlayer), and vice versa. The proposals form part of efforts to create a Digital Single Market, which was announced in May 2015 in the hope of being delivered by the end of this year.

Why is it doing this?

Because currently each EU member state operates to a different set of rules, which makes it difficult for companies to license their content across country borders and prevents you from accessing what you want, where you want.

This system was sufficient in the days before the internet, but new rules are needed because there are so many ways to access copyright-protected content. Andrus Ansip, vice-president of the EU's Digital Single Market team, not only wants to reduce barriers across the 28 member states but also increase cultural diversity in the content that's available, while ensuring all work is fairly paid for and protected. It's a big ask.

How are the current restrictions affecting us?

According to EU figures, a third of Europeans want to access content they pay for from their home country when they are abroad, while a fifth want to do so from other EU countries when they are at home. But licensing difficulties within Europe mean that this isn't always possible. Broadcasters operating in one country have to negotiate individually with the copyright holder if they want to offer channels in other EU countries. These talks are costly and time-consuming, and often break down.

So what's going to change?

You'll be able to access everything you've bought or subscribe to movies, sport, music, ebooks, games and so on in any EU country. As well as affecting traditional broadcasters like the BBC, a change in the law would let viewers access TV services such as Now TV when outside the UK, but still inside the EU.

However, the EU has suggested new laws that go further. It wants collective bargaining of copyright, which means that broadcasters across the EU would club together to pay a one-off fee for the rights to a TV show (this has been described as a 'buy one, get 27 free' deal). This move would damage broadcasters such as ITV, which would no longer be able to negotiate a higher price for its programmes from broadcasters based in countries that have a larger population. Other broadcasters, including Sky, have said that this law will cut their revenues and lead to less investment in new programmes. But Mr Ansip is in favour, saying it would give consumers more choice.

What about videos that users post online?

They'll be affected too. One part of the new regulations deals with content being posted on video-sharing sites such as YouTube. Today, sites either remove content when they are informed of a copyright infringement, or they make money on behalf of the copyright owner through adverts. Under the new proposals, sites will have to introduce technology that can tell whether a video breaks copyright rules.

Doesn't YouTube already do this?

Yes, using its Content ID system, which compares videos and music to a database of copyrighted material. But the EU says that this doesn't go far enough. The new laws place more onus on YouTube to prevent any copyrighted material from being uploaded by ordinary users. For example, they will have to impose rigorous measures to stop users from submitting videos that use copyrighted music.

Featured Resources

Preparing for AI-enabled cyber attacks

MIT technology review insights

Download now

Cloud storage performance analysis

Storage performance and value of the IONOS cloud Compute Engine

Download now

The Forrester Wave: Top security analytics platforms

The 11 providers that matter most and how they stack up

Download now

Harness data to reinvent your organisation

Build a data strategy for the next wave of cloud innovation

Download now

Recommended

GDPR 2.0: What do Europe’s new AI rules mean for businesses?
IT regulation

GDPR 2.0: What do Europe’s new AI rules mean for businesses?

28 Jun 2021
The IT Pro Podcast: Navigating Brexit data transfers
data protection

The IT Pro Podcast: Navigating Brexit data transfers

5 Feb 2021
Digital Services Act: Google asks European Commission to clarify responsibilities
Policy & legislation

Digital Services Act: Google asks European Commission to clarify responsibilities

4 Sep 2020

Most Popular

UK gov considers blocking Nvidia's takeover of Arm
Acquisition

UK gov considers blocking Nvidia's takeover of Arm

4 Aug 2021
RMIT to be first Australian university to implement AWS supercomputing facility
high-performance computing (HPC)

RMIT to be first Australian university to implement AWS supercomputing facility

28 Jul 2021
Preparing for AI-enabled cyber attacks
Whitepaper

Preparing for AI-enabled cyber attacks

22 Jul 2021