Mozilla’s rebrand confuses web browsers

Chrome, Safari and Firefox struggle with moz://a

Mozilla's new logo, moz://a, is throwing web browsers into a tizzy, with Chrome, Safari and Mozilla's own Firefox having issues with the rebrand.

The Mozilla Foundation this week revealed its new logo, which replaces the 'ill' with '://' in a nod to its developer community, saying "we've designed the language of the internet into our brand identity".

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Apparently it hasn't done too good a job of it, as Google Chrome and Firefox both recognise the logo as a search term that yields mixed results, while Safari tries to direct the user to a webpage, before utterly failing.

The issue has generated a fresh comment thread on the non-profit foundation's website, called: Bug 1331968 - (moz://a) Make Firefox support moz://a.

"I'd imagine with the new logo, a lot of people will try typing moz://a in the URL bar. It currently does a search for moz://a," forum member Brian R Bondy wrote. "Easter egg waiting to happen? Or maybe another opportunity?"

Brad Cohen, Mozilla's senior brand strategist, said the company has sent a request to IANA, the organisation that co-ordinates internet protocol numbers and domain names, "[but] it's unclear what the timeline on those requests are".

It's also not clear what moz://a would point to, with Cohen suggesting it send users to Mozilla's blog post about the rebrand.

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The free internet foundation came up with the new logo in part to change people's perceptions of the organisation, which found in a survey that 30% of people didn't know it does anything other than make Firefox, while many confuse Mozilla with the browser.

Main image credit: Mozilla

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