Fake news 'is killing our minds', says Tim Cook

Apple's chief says the government and tech companies should act together to bring the trend to an end

fake news

Apple CEO Tim Cook has expressed his concern at the amount of fake news circulating on social networks and the media as a whole, suggesting the government should launch a public awareness campaign backed by tech companies.

In an interview with theDaily Telegraph Cook said the process of explaining what fake news is and how it can be identified should start in schools to ensure young people don't think it's the norm. Education should also be targeted at older age groups to ensure it ceases to exist before it reaches epidemic levels, he suggested.

Advertisement - Article continues below

"There has to be a massive campaign. We have to think through every demographic. We need the modern version of a public-service announcement campaign. It can be done quickly if there is a will," he said.

"We are going through this period of time right here where unfortunately some of the people that are winning are the people that spend their time trying to get the most clicks, not tell the most truth. It's killing people's minds in a way."

Technology companies must also play their part to stop the spread of such news stories taking hold, by innovating technologies to identify fake news stories and stop them from being circulated on social media as Facebook is doing with its news filter, Cook added.

Advertisement - Article continues below

"All of us technology companies need to create some tools that help diminish the volume of fake news," he said, but added it must be done in a way that doesn't affect freedoms of speech.

Advertisement - Article continues below

"We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader. Too many of us are just inthe complain category right now and haven't figured out what to do."

Cook thinks fake news will be a short-term problem, but that doesn't mean it's not important to start educating children in schools and urging them to educate their parents too, encouraging everyone to stop spreading fake news and focus on the truth.

Featured Resources

Preparing for long-term remote working after COVID-19

Learn how to safely and securely enable your remote workforce

Download now

Cloud vs on-premise storage: What’s right for you?

Key considerations driving document storage decisions for businesses

Download now

Staying ahead of the game in the world of data

Create successful marketing campaigns by understanding your customers better

Download now

Transforming productivity

Solutions that facilitate work at full speed

Download now



How to delete apps on Android and iOS

6 Jul 2020

The New York Times ends partnership with Apple News

1 Jul 2020
Mobile Phones

iPhone 12 models won't include EarPods or power adapter in the box

29 Jun 2020

8 developers take home Apple Design Awards

29 Jun 2020

Most Popular

Google Android

Over two dozen Android apps found stealing user data

7 Jul 2020

How to find RAM speed, size and type

24 Jun 2020

The road to recovery

30 Jun 2020