Fake news 'is killing our minds', says Tim Cook

Apple's chief says the government and tech companies should act together to bring the trend to an end

fake news

Apple CEO Tim Cook has expressed his concern at the amount of fake news circulating on social networks and the media as a whole, suggesting the government should launch a public awareness campaign backed by tech companies.

In an interview with theDaily Telegraph Cook said the process of explaining what fake news is and how it can be identified should start in schools to ensure young people don't think it's the norm. Education should also be targeted at older age groups to ensure it ceases to exist before it reaches epidemic levels, he suggested.

"There has to be a massive campaign. We have to think through every demographic. We need the modern version of a public-service announcement campaign. It can be done quickly if there is a will," he said.

"We are going through this period of time right here where unfortunately some of the people that are winning are the people that spend their time trying to get the most clicks, not tell the most truth. It's killing people's minds in a way."

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

Technology companies must also play their part to stop the spread of such news stories taking hold, by innovating technologies to identify fake news stories and stop them from being circulated on social media as Facebook is doing with its news filter, Cook added.

"All of us technology companies need to create some tools that help diminish the volume of fake news," he said, but added it must be done in a way that doesn't affect freedoms of speech.

"We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader. Too many of us are just inthe complain category right now and haven't figured out what to do."

Cook thinks fake news will be a short-term problem, but that doesn't mean it's not important to start educating children in schools and urging them to educate their parents too, encouraging everyone to stop spreading fake news and focus on the truth.

Featured Resources

The IT Pro guide to Windows 10 migration

Everything you need to know for a successful transition

Download now

Managing security risk and compliance in a challenging landscape

How key technology partners grow with your organisation

Download now

Software-defined storage for dummies

Control storage costs, eliminate storage bottlenecks and solve storage management challenges

Download now

6 best practices for escaping ransomware

A complete guide to tackling ransomware attacks

Download now
Advertisement

Recommended

Visit/business-strategy/33311/apple-launches-new-tv-gaming-and-finance-services
Business strategy

Apple launches new TV, gaming and finance services

25 Mar 2019
Visit/hardware/33929/jony-ive-a-retrospective
Hardware

Jony Ive: A retrospective

29 Nov 2019
Visit/hardware/34606/apple-ipad-102in-2019-review-the-ipad-grows-up
Hardware

Apple iPad 10.2in (2019) review: The iPad grows up

10 Oct 2019
Visit/hardware/30623/apple-imac-pro-review-the-return-of-the-king
Hardware

Apple iMac Pro review: The return of the king

2 Sep 2019

Most Popular

Visit/security/identity-and-access-management-iam/354289/44-million-microsoft-customers-found-using
identity and access management (IAM)

44 million Microsoft customers found using compromised passwords

6 Dec 2019
Visit/cloud/microsoft-azure/354230/microsoft-not-amazon-is-going-to-win-the-cloud-wars
Microsoft Azure

Microsoft, not Amazon, is going to win the cloud wars

30 Nov 2019
Visit/hardware/354237/five-signs-that-its-time-to-retire-it-kit
Sponsored

Five signs that it’s time to retire IT kit

29 Nov 2019
Visit/business/business-strategy/354195/where-modernisation-and-sustainability-meet-a-tale-of-two
Sponsored

Where modernisation and sustainability meet: A tale of two benefits

25 Nov 2019