Hootsuite CEO caught in reporter spat

Misjudged joke leads to public apology

Hootsuite CEO Ryan Holmes has found himself in hot water after telling a reporter to call a phone sex hotline.

Holmes was apparently unhappy with Bloomberg reporter Gerrit De Vynck, who wrote a story alleging that the social media tool's $1 billion valuation was inflated, calling Hootsuite "the unicorn that never was".

Speaking to De Vynck directly via Twitter, Holmes called the headline salacious, and claimed that the story "was filed prior to our comment". When the journalist countered that he had previously tried to contact Holmes for a statement but was unable to get through, Holmes gave De Vynck a number to call him on.

Rather than being a genuine contact number for the CEO, however, the number (which spells 1-800-EAT-DICK) actually went through to a paid sex line.

Holmes initially tried to play it off as a mistake and that he had accidentally given De Vynck a wrong number, but eventually offered a public apology, saying it was "an attempt at humour" that was "offside". The offending tweets have also been deleted.

Picture credit: Hootsuite

Featured Resources

What you need to know about migrating to SAP S/4HANA

Factors to assess how and when to begin migration

Download now

Your enterprise cloud solutions guide

Infrastructure designed to meet your company's IT needs for next-generation cloud applications

Download now

Testing for compliance just became easier

How you can use technology to ensure compliance in your organisation

Download now

Best practices for implementing security awareness training

How to develop a security awareness programme that will actually change behaviour

Download now

Recommended

Visit/analytics/30201/how-to-use-twitter-analytics-start-sharing-like-the-pros
analytics

How to use Twitter analytics: start sharing like the pros

21 Feb 2019

Most Popular

Visit/policy-legislation/data-governance/354496/brexit-security-talks-under-threat-after-uk-accused-of
data governance

Brexit security talks under threat after UK accused of illegally copying Schengen data

10 Jan 2020
Visit/operating-systems/microsoft-windows/354526/memes-and-viking-funerals-the-internet-reacts-to-the
Microsoft Windows

Memes and Viking funerals: The internet reacts to the death of Windows 7

14 Jan 2020
Visit/network-internet/broadband/354530/openreach-offers-free-full-fibre-installation-for-thousands-of
broadband

Openreach offers free full-fibre installation for thousands of homes

14 Jan 2020
Visit/security/vulnerability/354524/microsoft-to-patch-extraordinarily-serious-cryptographic-flaw
vulnerability

Microsoft to patch ‘extraordinarily serious’ cryptographic flaw

14 Jan 2020