Facebook bets on AR & VR tech for future growth

The company has launched tools for new Snapchat-style filters

Facebook has unveiled its plans for using virtual and augmented reality technologies to grow its platform, including new Snapchat-style camera features.

Speaking at the company's F8 developer conference yesterday, Facebook CEO Mark Zuckerberg revealed new technologies designed to take advantage of the boom in AR tech. These are primarily centered around the Facebook Camera, with examples like interactive filters and animated masks.

The company's new Camera Effect Platform includes two products; an online editor for image frames and AR Studio for more in-depth AR creations, which is currently in closed beta. Zuckerberg showed off several examples to demonstrate the technology, including AR games, art and social messages.

"Over time, I do think that this is going to be a really important technology that changes how we use our phones, and eventually all of technology," he said during his keynote. However, he warned the technology would take a while to reach it's full maturity, saying "it'll take a while for this to develop. Experiences are not going to change dramatically overnight".

Augmented reality technology, which overlays digital images onto the real world, has been popularised primarily by Snapchat, which features a variety of animated effects. It's been adopted with particular interest by marketers and advertisers, who are looking to take advantage of its high usage within the coveted 'millennial' demographic.

Advertisement
Advertisement - Article continues below

The company also took the wraps off a new social VR environment, called Facebook Spaces. The shared virtual experience allows you to hang out with digital avatars of your friends, relive memories on Facebook and watch 360-degree videos together. It also supports Facebook Messenger, meaning your friends can get involved even if they don't have VR headsets.

The new products are part of Facebook's effort to further establish social VR and AR as a key part of its platform, which it hopes will prompt new growth and continued engagement within its userbase.

Featured Resources

The IT Pro guide to Windows 10 migration

Everything you need to know for a successful transition

Download now

Managing security risk and compliance in a challenging landscape

How key technology partners grow with your organisation

Download now

Software-defined storage for dummies

Control storage costs, eliminate storage bottlenecks and solve storage management challenges

Download now

6 best practices for escaping ransomware

A complete guide to tackling ransomware attacks

Download now
Advertisement

Recommended

Visit/policy-legislation/32857/irish-data-protection-commission-facebook-whatsapp-instagram-merge
Policy & legislation

Irish Data Protection Commission has questions for Facebook

29 Jan 2019
Visit/digital-currency/34762/china-prepares-to-launch-the-first-domestic-cryptocurrency
digital currency

China prepares to launch the first domestic cryptocurrency

6 Nov 2019
Visit/digital-currency/34578/mastercard-and-visa-abandon-support-of-facebooks-libra-cryptocurrency
digital currency

MasterCard and Visa abandon support of Facebook's Libra

14 Oct 2019
Visit/software-as-a-service-saas/34600/workplace-by-facebook-boasts-three-million-users-in-three-years
software as a service (SaaS)

Facebook Workplace boasts three million users in three years

9 Oct 2019

Most Popular

Visit/security/identity-and-access-management-iam/354289/44-million-microsoft-customers-found-using
identity and access management (IAM)

44 million Microsoft customers found using compromised passwords

6 Dec 2019
Visit/cloud/microsoft-azure/354230/microsoft-not-amazon-is-going-to-win-the-cloud-wars
Microsoft Azure

Microsoft, not Amazon, is going to win the cloud wars

30 Nov 2019
Visit/network-internet/wifi-hotspots/354283/industrial-wi-fi-6-trial-reveals-blistering-speeds
wifi & hotspots

Industrial Wi-Fi 6 trial reveals blistering speeds

5 Dec 2019
Visit/hardware/354237/five-signs-that-its-time-to-retire-it-kit
Sponsored

Five signs that it’s time to retire IT kit

29 Nov 2019