Aurea buys collaboration firm Jive for $462 million

Jive will give Aurea a wider customer base

Aurea is acquiring Jive for $462 million in a bid to increase its customer base and enhance its customer engagement platform.

Jive's collaboration technology can improve the way businesses' internal teams communicate with each other and with their customers, Aurea said, ensuring there's a smooth flow to improve the experience for both employees and users.

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"As the leader of the enterprise collaboration category, Jive has pushed the boundaries in how people work together for the past 16 years," Elisa Steele, CEO of Jive, said.

"It's this focus and vision that has enabled us to deliver industry-leading product innovation, attract a top-notch customer base with recognised global brands and achieve record earnings and profitability in the last announced quarter. With Jive and Aurea coming together, we can deliver the superior end-to-end employee and customer experience companies require in today's digital landscape."

The acquisition will also give Aurea access to Jive's large customer database, which currently includes T-Mobile, Schneider Electric, McAfee and EMC.

"We believe Aurea clients that are engaged in improving customer experience will embrace the focus on employee engagement, and Jive clients focused on employee engagement will leverage Aurea technology to extend that transformation to their customers," Aurea CEO Scott Brighton said. "We look forward to achieving great success with Jive."

Jive will be rolled into Aurea's family of companies, although neither company has revealed what will happen to Jive's staff or whether it will be a spin off-company or operate as part of Aurea's core software business.

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The deal is expected to close in June 2017, according to Fortune.

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