View From The Airport: Dell EMC World 2017

It’s a Dell world after all…

With the curtain falling on Dell EMC World 2017, it's time to take stock of what exactly this year's show had in store for attendees, and boy howdy, is there a lot to unpack here.

First off, let's get the traditional conference weirdness out of the way. There's usually at least one slightly baffling moment in every enterprise tech show, and this one was no exception. As part of the final keynote, Dell EMC executive Chad Sakac flew in on a stunt rig, dressed as 'Captain Canada', complete with shield and hockey stick.

It's not quite as crazy as the on-stage wedding at last year's Red Hat Summit, but seeing the president of the company's converged platforms business being winched down onto the stage while dressed as a knock-off superhero is definitely going to stay with me for a while.

As the first proper Dell EMC World since the two companies merged last lear, this show is effectively the blueprint for how it means to go on, and it's fair to say that the company brought its A-game. Never has a tech convention been more appropriately named.

Advertisement
Advertisement - Article continues below

For starters, the show itself is gigantic, with reportedly north of 13,000 attendees swamping Las Vegas' Palazzo hotel. Not only that, but the vendor also announced massive product refreshes for virtually all of its data centre products, including a new 14th-generation PowerEdge server, new data protection tools and updates to its entire storage lineup.

The show also cements Dell EMC's position as a fully-unified company. Every member of the company's executive branch was singing from the same song-sheet, with themes of multi-cloud adoption, digital transformation and security innovation being repeated by several separate business units. The company's numerous product likes have been much more closely-integrated too, particularly in the storage and converged spaces.

I've been thinking about this for the past few days, and I genuinely can't think of a single area of enterprise technology that the now-monolithic Dell Technologies doesn't have at least some kind of hand in. From client devices like laptops and tablets all the way down to servers, storage and infrastructure, the company can now cover almost every business IT requirement.

Dell EMC's portfolio is now seriously formidable, and there's a firm argument that the company is now in an excellent position to assume a place as king of the data centre. With such a comprehensive and sophisticated product lineup, can anyone stand against the new world order that is Dell Technologies?

Featured Resources

The essential guide to cloud-based backup and disaster recovery

Support business continuity by building a holistic emergency plan

Download now

Trends in modern data protection

A comprehensive view of the data protection landscape

Download now

How do vulnerabilities get into software?

90% of security incidents result from exploits against defects in software

Download now

Delivering the future of work - now

The CIO’s guide to building the unified digital workspace for today’s hybrid and multi-cloud strategies.

Download now
Advertisement

Recommended

Visit/business-strategy/33573/view-from-the-airport-dell-technologies-world-2019
Business strategy

View from The Airport: Dell Technologies World 2019

3 May 2019
Visit/hardware/33559/dell-announces-slew-of-new-hardware
Hardware

Dell announces slew of new hardware

2 May 2019
Visit/laptops/33540/dell-unveils-cloud-based-endpoint-management-platform
Laptops

Dell unveils cloud-based endpoint management platform

29 Apr 2019
Visit/technology/33539/michael-dell-heralds-a-new-age-of-miracles
Technology

Michael Dell heralds “a new age of miracles”

29 Apr 2019

Most Popular

Visit/business-strategy/digital-transformation/354201/boston-dynamics-dog-like-robots-sniff-out-bombs-for
digital transformation

Boston Dynamics dog-like robots sniff out bombs for Massachusetts police

26 Nov 2019
Visit/mobile/google-android/354189/samsung-galaxy-a90-5g-review-simply-the-best-value-5g-phone
Google Android

Samsung Galaxy A90 5G review: Simply the best value 5G phone

22 Nov 2019
Visit/mobile/mobile-phones/354222/samsung-sails-past-apples-market-share-despite-smartphone-market-slump
Mobile Phones

Samsung sails past Apple's market share despite smartphone market slump

28 Nov 2019
Visit/hardware/354232/raspberry-pi-4-owners-complain-of-broken-wi-fi-when-using-hdmi
Hardware

Raspberry Pi 4 owners complain of broken Wi-Fi when using HDMI

29 Nov 2019