AR and VR set to hit new heights in 2017

IDC has predicted triple-digit growth for the technology in the next six months

IDC expects big things from virtual reality in 2017, predicting it'll hit triple digit growth this year thanks to the introduction of new products and services in the sector.

The company'sWorldwide Quarterly Augmented and Virtual Reality Headset Trackerrevealed 2.3 million AR and VR headsets shipped in the first quarter of the year, with VR headsets accounting for 98% of sales. Because there are so many new products on the horizon, growth will accelerate rapidly as consumers have more choice and begin to realise the potential of virtual reality headsets.

However, the company explained the sector won't come without challenges. The industry needs to educate consumers and ensure they have the support needed to discover new uses for VR outside of just gaming.

"The VR market is still very young and consumers seem to be taking a cautious approach," saidJitesh Ubrani, senior research analyst for IDC'sMobile Device Trackers. "With plenty of headset options already in the market and even more coming soon, hardware isn't the issue. The bigger challenge is the slow growth in content that appeals to a mass audience, combined with the confusion associated with a lack of cross-platform support."

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

The top performers in the VR headset space in the first quarter of the year were Samsung with its Gear VR in partnership with Oculus, Sony, with its Playstation VR headset that only started shipping late last year, HTC's Vive for those with lots of money to spend on the best of the best and Facebook's Oculus Rift.

Although augmented reality headsets saw a shipment growth of over 77% year-on-year, the AR headset market is still dwarfed by VR, and IDC reckons this is because it's a relatively new technology. Consumers are more likely to use AR on their mobile device than use a headset to access such services, the analyst house said.

Featured Resources

What you need to know about migrating to SAP S/4HANA

Factors to assess how and when to begin migration

Download now

Your enterprise cloud solutions guide

Infrastructure designed to meet your company's IT needs for next-generation cloud applications

Download now

Testing for compliance just became easier

How you can use technology to ensure compliance in your organisation

Download now

Best practices for implementing security awareness training

How to develop a security awareness programme that will actually change behaviour

Download now
Advertisement

Recommended

Visit/technology/354456/virtual-reality-is-dead-long-live-vr
Technology

Virtual reality is dead. Long live VR

5 Jan 2020

Most Popular

Visit/policy-legislation/data-governance/354496/brexit-security-talks-under-threat-after-uk-accused-of
data governance

Brexit security talks under threat after UK accused of illegally copying Schengen data

10 Jan 2020
Visit/microsoft-windows/32066/what-to-do-if-youre-still-running-windows-7
Microsoft Windows

What to do if you're still running Windows 7

14 Jan 2020
Visit/operating-systems/microsoft-windows/354526/memes-and-viking-funerals-the-internet-reacts-to-the
Microsoft Windows

Memes and Viking funerals: The internet reacts to the death of Windows 7

14 Jan 2020
Visit/operating-systems/25802/17-windows-10-problems-and-how-to-fix-them
operating systems

17 Windows 10 problems - and how to fix them

13 Jan 2020