Generation Z isn’t niche, it’s the mainstream

Companies need to start taking post-millennials seriously, or lose their business

Last month, news broke that Facebook was killing its standalone Lifestage app after less than a year, and the world collectively shrugged. Not only had most people forgotten it ever existed, but anyone who was familiar with the teen-focused selfie-sharing tool assumed Facebook had dumped it a long time ago due to a general lack of interest.

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