Google snaps up UK audio tech startup Redux

The technology could be integrated into Google's smartphones or speakers

The Googleplex Google HQ by Trey Ratcliff on Flickr https://www.flickr.com/photos/stuckincustoms/4323977677

Google's parent company Alphabet has just made a significant step towards improving its audio products with the acquisition of Redux.

Redux has created a range of products and systems offering customisable speaker-less sound. For example, its technology can turn mobile phones into speakers in their own right, as well as other flat or curved surfaces. It's all built around sub-sonic and sonic waves, with its tech bending those sound waves to create audio.

Advertisement - Article continues below

Andthe company's technology also goes beyond just audio, as Redux also developes haptic feedback technology too, working in a similar way to its sound tech.

It would seem Redux and Google's deal happened very quietly last year, with the purchase going through one of Google's Irish subsidiaries rather than the tech giant itself. The transfer of shares happened at the tail end of 2017, but Crunchbase thinks the deal closed on August 6th.

In March, Redux raised $5 million (3.69 million) in Series B funding as well as backing from Arie Capital. And at the time of sale, Redux owned 178 granted patents, according to its LinkedIn page.

The company's website now ceases to exist, we assume, because it has now been absorbed into Google's wider business. Redux's social media accounts still exist, but they will all probably be closed in the near future too.

Advertisement
Advertisement - Article continues below

No further details have been revealed and Google hasn't yet commented on the deal - neither sheding light on how much it is worth or how Redux's technology will be used in its products. However, it was pushing its range of audio products at CES earlier this week, including its voice-controlled speaker range that are going head-to-head against Amazon's Echo speaker.

Featured Resources

Preparing for long-term remote working after COVID-19

Learn how to safely and securely enable your remote workforce

Download now

Cloud vs on-premise storage: What’s right for you?

Key considerations driving document storage decisions for businesses

Download now

Staying ahead of the game in the world of data

Create successful marketing campaigns by understanding your customers better

Download now

Transforming productivity

Solutions that facilitate work at full speed

Download now
Advertisement

Most Popular

Visit/business/business-operations/356395/nvidia-overtakes-intel-as-most-valuable-us-chipmaker
Business operations

Nvidia overtakes Intel as most valuable US chipmaker

9 Jul 2020
Visit/laptops/29190/how-to-find-ram-speed-size-and-type
Laptops

How to find RAM speed, size and type

24 Jun 2020
Visit/server-storage/servers/356083/the-best-server-solution-for-your-smb
Sponsored

The best server solution for your SMB

26 Jun 2020