Tim Cook on Brexit: it'll be fine

Apple's CEO Tim Cook isn't worried about Brexit but will continue to speak out about US immigration policies

Worried about the impact of Brexit on your business? Don't be Tim Cook says we'll be "just fine".

The Apple CEO was in the UK to pick up an honorary doctorate from the University of Glasgow, and swung by Good Morning Britain for an interview.

Asked about Brexit, he said: "We are very optimistic about the UK's future. We are all in."

He added: "We're a big believer in the UK. The UK will be just fine. Yes, there will be bumps in the road along the way but the UK's going to be fine."

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

Cook didn't explain why he believed Brexit wouldn't have a negative impact, but did suggest Apple saw room for growth in the UK. The iPhone maker is building a new London office at the Battersea Power Station development, at a cost of 8 billion. "We're doubling down on a huge headquarters in the Battersea area and we're leaving significant space there to expand," he said of the project.

Cook also offered a similar message to Prime Minister Theresa May, reportedly saying in a meeting with her that he was "optimistic" about the UK's future.

Apple has bumped up prices of its MacBook Pro and App Store downloads following currency fluctuations after Brexit, as reports suggest leaving the EU is already hurting tech salaries and will hit the tech sector the hardest, with 2016 spending sliding.

Shaking voice

Cook also discussed American politics, in particular the recent travel ban that saw people from seven countries temporarily stopped from entering the country, catching out many Silicon Valley staff.

In a talk given after being awarded the degree in Glasgow, he told students that Apple would "speak out even when our voice shakes" against such policies.

Advertisement - Article continues below

He also revealed his personal work ethic and values. "My philosophy is don't work for money, it will wear out fast," he said. "Or you'll never make enough and you'll never be happy."

Easy to say, perhaps, when your company's cash reserves hit a record $246 billion last month.

Featured Resources

What you need to know about migrating to SAP S/4HANA

Factors to assess how and when to begin migration

Download now

Your enterprise cloud solutions guide

Infrastructure designed to meet your company's IT needs for next-generation cloud applications

Download now

Testing for compliance just became easier

How you can use technology to ensure compliance in your organisation

Download now

Best practices for implementing security awareness training

How to develop a security awareness programme that will actually change behaviour

Download now
Advertisement

Recommended

Visit/business-strategy/33311/apple-launches-new-tv-gaming-and-finance-services
Business strategy

Apple launches new TV, gaming and finance services

25 Mar 2019
Visit/business-strategy/startups/354539/uk-tech-investment-jumps-44-despite-brexit-uncertainty
startups

UK tech investment jumps 44%, despite Brexit uncertainty

15 Jan 2020
Visit/hardware/laptops/354509/apple-macbook-pro-16in-review-a-little-bigger-a-lot-better
Laptops

Apple MacBook Pro 16in review: A little bigger, a lot better

10 Jan 2020
Visit/security/internet-security/354484/facebook-exec-calls-cambridge-analytica-scandal-a-non-event
internet security

Facebook exec calls Cambridge Analytica scandal a "non event"

8 Jan 2020

Most Popular

Visit/microsoft-windows/32066/what-to-do-if-youre-still-running-windows-7
Microsoft Windows

What to do if you're still running Windows 7

14 Jan 2020
Visit/operating-systems/25802/17-windows-10-problems-and-how-to-fix-them
operating systems

17 Windows 10 problems - and how to fix them

13 Jan 2020
Visit/policy-legislation/data-governance/354496/brexit-security-talks-under-threat-after-uk-accused-of
data governance

Brexit security talks under threat after UK accused of illegally copying Schengen data

10 Jan 2020
Visit/hardware/laptops/354533/dell-xps-13-new-9300-hands-on-review-chasing-perfection
Laptops

Dell XPS 13 (New 9300) hands-on review: Chasing perfection

14 Jan 2020