Tim Cook on Brexit: it'll be fine

Apple's CEO Tim Cook isn't worried about Brexit but will continue to speak out about US immigration policies

Worried about the impact of Brexit on your business? Don't be Tim Cook says we'll be "just fine".

The Apple CEO was in the UK to pick up an honorary doctorate from the University of Glasgow, and swung by Good Morning Britain for an interview.

Asked about Brexit, he said: "We are very optimistic about the UK's future. We are all in."

He added: "We're a big believer in the UK. The UK will be just fine. Yes, there will be bumps in the road along the way but the UK's going to be fine."

Cook didn't explain why he believed Brexit wouldn't have a negative impact, but did suggest Apple saw room for growth in the UK. The iPhone maker is building a new London office at the Battersea Power Station development, at a cost of 8 billion. "We're doubling down on a huge headquarters in the Battersea area and we're leaving significant space there to expand," he said of the project.

Cook also offered a similar message to Prime Minister Theresa May, reportedly saying in a meeting with her that he was "optimistic" about the UK's future.

Apple has bumped up prices of its MacBook Pro and App Store downloads following currency fluctuations after Brexit, as reports suggest leaving the EU is already hurting tech salaries and will hit the tech sector the hardest, with 2016 spending sliding.

Shaking voice

Cook also discussed American politics, in particular the recent travel ban that saw people from seven countries temporarily stopped from entering the country, catching out many Silicon Valley staff.

In a talk given after being awarded the degree in Glasgow, he told students that Apple would "speak out even when our voice shakes" against such policies.

He also revealed his personal work ethic and values. "My philosophy is don't work for money, it will wear out fast," he said. "Or you'll never make enough and you'll never be happy."

Easy to say, perhaps, when your company's cash reserves hit a record $246 billion last month.

Featured Resources

2021 Thales cloud security study

The challenges of cloud data protection and access management in a hybrid and multi cloud world

Free download

IDC agility assessment

The competitive advantage in adaptability

Free Download

Digital transformation insights from CIOs for CIOs

Transformation pilotes, co-pilots, and engineers

Free download

What ITDMs did next - and what they should be doing now

Enable continued collaboration and communication for hybrid workers

Recommended

MacBook Pro owners report MagSafe charging issues
Laptops

MacBook Pro owners report MagSafe charging issues

30 Nov 2021
Apple's mixed reality headset could debut in 2022
augmented reality (AR)

Apple's mixed reality headset could debut in 2022

29 Nov 2021
Apple sues NSO Group over Pegasus attacks on its customers
spyware

Apple sues NSO Group over Pegasus attacks on its customers

24 Nov 2021
Apple launches self-repair scheme for iPhones and Macs
Business strategy

Apple launches self-repair scheme for iPhones and Macs

18 Nov 2021

Most Popular

What should you really be asking about your remote access software?
Sponsored

What should you really be asking about your remote access software?

17 Nov 2021
How to move Microsoft's Windows 11 from a hard drive to an SSD
Microsoft Windows

How to move Microsoft's Windows 11 from a hard drive to an SSD

24 Nov 2021
UK and Singapore align closer on digital trade
Policy & legislation

UK and Singapore align closer on digital trade

1 Dec 2021