John Lewis sees huge growth after partnership with Tech City start-up

BookingBug partnership has pushed John Lewis’ new omnichannel appointments platform ahead of schedule

retail shops

John Lewis has partnered with UK Tech City start-up BookingBug to implement a brand new omnichannel appointments platform.

Using the new service, John Lewis customers will be able to book everything from appointments with a personal shopper to home design consultancies with BookingBug's scheduling platform. It has already had a major impact on bookings with the retailer.

Advertisement - Article continues below

Richard Ambler, head of product services at John Lewis, said: "We immediately saw significant volumes of enquiries come in, validating our theory that this would be popular with our customers and enhance their omnichannel experience."

John Lewis approached BookingBug with a view to using its appointment technology to unite its customers' online and offline experiences, and is now reportedly seeing growth up to 50 per cent faster than expected. The partnership is part of the retailer's wider omnichannel strategy.

"When we realised BookingBug's technological advantages would be amplified by its extensive experience of similar challenges, they really stood out to us," Ambler continued.

"The core requirements of the RFP were their bread and butter this wasn't a bolt on to a consultancy service or niche within a larger software division, this was what they do."

These benefits have been realised before John Lewis has even had a chance to market the new platform, and increasing awareness amongst its consumer base is believed to be next on the agenda.

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

Ambler added: "Services at their best can mean a brand creates a deeper relationship with a customer. By definition, they are non-transactional.

"There's investment time and effort on both sides. We now have an online booking system which is being used by customers and enhancing their omnichannel experience the next challenge is giving it the right level of visibility."

Featured Resources

Top 5 challenges of migrating applications to the cloud

Explore how VMware Cloud on AWS helps to address common cloud migration challenges

Download now

3 reasons why now is the time to rethink your network

Changing requirements call for new solutions

Download now

All-flash buyer’s guide

Tips for evaluating Solid-State Arrays

Download now

Enabling enterprise machine and deep learning with intelligent storage

The power of AI can only be realised through efficient and performant delivery of data

Download now
Advertisement

Recommended

Visit/business/business-strategy/354677/what-can-silicon-valley-learn-from-the-rest-of-the-world
Business strategy

What can Silicon Valley learn from the rest of the world?

30 Jan 2020
Visit/business-strategy/startups/354643/what-can-the-rest-of-the-world-learn-from-silicon-valley
startups

What can the rest of the world learn from Silicon Valley?

27 Jan 2020
Visit/business-strategy/digital-transformation/354502/ces-2020-what-happens-in-vegas-is-coming-to-your
digital transformation

CES 2020: What happens in Vegas is coming to your workplace

10 Jan 2020

Most Popular

Visit/security/privacy/355155/zoom-kills-facebook-integration-after-data-transfer-backlash
privacy

Zoom kills Facebook integration after data transfer backlash

30 Mar 2020
Visit/infrastructure/server-storage/355118/hpe-warns-of-critical-bug-that-destroys-ssds-after-40000-hours
Server & storage

HPE warns of 'critical' bug that destroys SSDs after 40,000 hours

26 Mar 2020
Visit/security/data-breaches/355173/marriott-hit-by-data-breach-exposing-personal-data-of-52-million
data breaches

Marriott data breach exposes personal data of 5.2 million guests

31 Mar 2020
Visit/security/cyber-crime/355171/fbi-warns-of-zoom-bombing-hackers-amidst-coronavirus-usage-spike
cyber crime

FBI warns of ‘Zoom-bombing’ hackers amid coronavirus usage spike

31 Mar 2020