Finding the right translation service to go global

Tom Brewster looks at the importance of speaking the same language as customers...

Amidst all the talk of needing to make businesses more social in a Facebook-define age, one significant problem isn't really talked about. As businesses grow beyond their own borders and to lands where their native language isn't spoken, they come up against obvious language barriers.

If you can't understand your customers, let alone deal with their queries, then you're going to have serious problems. What if someone is notifying you of a serious flaw in your product? Or presenting you with a seriously attractive sales proposition? You'd want to know.

Advertisement - Article continues below

There are a host of big professional translation services out there (no, Google Translate won't do, not yet anyway). They all come with different packages, handily offering APIs for companies that want to do things in a speedy, automated way, so they don't have to repeatedly go back to the provider with new chunks of text.

If you can't understand your customers, let alone deal with their queries, then you're going to have serious problems.

Gengo is one of the more established names, with major customers including Trip Advisor and Alibaba. New York-based Smartling handles its translations entirely in the cloud, providing a "what you see is what you get" browser-based interface for language specialists, and is getting a hefty amount of funding. Then there's Unbabel, which only launched in March and does crowd-sourced translation amongst its community of translators, combined with some smart code for computer-defined translation.

Featured Resources

The case for a marketing content hub

Transform your digital marketing to deliver customer expectations

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Why CEOS should care about the move to SAP S/4HANA

And how they can accelerate business value

Download now

IT faces new security challenges in the wake of COVID-19

Beat the crisis by learning how to secure your network

Download now
Advertisement

Most Popular

Visit/operating-systems/ios/355935/apple-confirms-serious-bugs-in-ios-135
iOS

Apple confirms serious bugs in iOS 13.5

4 Jun 2020
Visit/mobile/5g/355911/the-uk-pivots-to-japan-for-5g-equipment
5G

The UK looks to Japan and South Korea for 5G equipment

4 Jun 2020
Visit/security/ransomware/355945/new-ransomware-uses-java-to-target-software-organisations
ransomware

Tycoon ransomware discovered using Java image files to target software firms

5 Jun 2020