Finding the right translation service to go global

Tom Brewster looks at the importance of speaking the same language as customers...

Amidst all the talk of needing to make businesses more social in a Facebook-define age, one significant problem isn't really talked about. As businesses grow beyond their own borders and to lands where their native language isn't spoken, they come up against obvious language barriers.

If you can't understand your customers, let alone deal with their queries, then you're going to have serious problems. What if someone is notifying you of a serious flaw in your product? Or presenting you with a seriously attractive sales proposition? You'd want to know.

There are a host of big professional translation services out there (no, Google Translate won't do, not yet anyway). They all come with different packages, handily offering APIs for companies that want to do things in a speedy, automated way, so they don't have to repeatedly go back to the provider with new chunks of text.

If you can't understand your customers, let alone deal with their queries, then you're going to have serious problems.

Gengo is one of the more established names, with major customers including Trip Advisor and Alibaba. New York-based Smartling handles its translations entirely in the cloud, providing a "what you see is what you get" browser-based interface for language specialists, and is getting a hefty amount of funding. Then there's Unbabel, which only launched in March and does crowd-sourced translation amongst its community of translators, combined with some smart code for computer-defined translation.

Featured Resources

B2B under quarantine

Key B2C e-commerce features B2B need to adopt to survive

Download now

The top three IT pains of the new reality and how to solve them

Driving more resiliency with unified operations and service management

Download now

The five essentials from your endpoint security partner

Empower your MSP business to operate efficiently

Download now

How fashion retailers are redesigning their digital future

Fashion retail guide

Download now

Recommended

IT Pro Asks: Why are IT professionals so misunderstood?
Careers & training

IT Pro Asks: Why are IT professionals so misunderstood?

27 Jul 2021
IT Pro and TechShare Pro
Business

IT Pro and TechShare Pro

23 Jul 2021
Six ways boards can step up support for cyber security
Business strategy

Six ways boards can step up support for cyber security

22 Jul 2021
What is identity management?
identity and access management (IAM)

What is identity management?

20 Jul 2021

Most Popular

The benefits of workload optimisation
Sponsored

The benefits of workload optimisation

16 Jul 2021
Samsung Galaxy S21 5G review: A rose-tinted experience
Mobile Phones

Samsung Galaxy S21 5G review: A rose-tinted experience

14 Jul 2021
IT Pro Panel: Why IT leaders need soft skills
professional development

IT Pro Panel: Why IT leaders need soft skills

26 Jul 2021