Finding the right translation service to go global

Tom Brewster looks at the importance of speaking the same language as customers...

How can you find differentiation in this busy market then, one that's seeing plenty of innovation? Price appears to be the answer. Often they aren't cheap, partly because they offer high-grade services on a per-word basis. For those companies running very text-heavy sites, or have significant online interaction with their customers, the cost can go up rapidly.

Unbabel, the young gun, might have the upper hand here. It claims it can translate at a rate of $0.02 per word. That's less than half what Gengo is charging for its basic service at $0.05.

Unbabel claims it can still pay its translators as much as $10 per hour despite the low charges. Its mixture of machine learning auto-translation technology with real translators is to thank for that. It's likely that's the reason why it has fewer translators, at just above 7,000, compared to Gengo's 10,000.

The problem with Unbabel is that its unproven, at least when compared to its established rivals. It seems to be fairly immature from a public relations standpoint right now. Despite repeated attempts to speak with them, and repeated promises to provide comment, Unbabel was unable to offer thoughts on why it provided a better deal than its competitors. That's probably to be expected from a young firm, but it could do itself some favours by talking up its innovation more than it currently is.

Either way, there are various interesting services available to those who want to appeal to nations across the world. Going global should be the ambition of most entrepreneurs anyway.

Featured Resources

Key considerations for implementing secure telework at scale

Identifying the security risks and advanced requirements of a remote workforce

Download now

The State of Salesforce 2020

Your guide to getting the most from Salesforce

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Rethink your cybersecurity strategy for the new world

5 steps to secure the enterprise and be fit for a flexible future

Download now

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

3 Aug 2020
How to use Chromecast without Wi-Fi
Mobile

How to use Chromecast without Wi-Fi

4 Aug 2020
How do I fix the Windows 10 Start Menu if it's frozen?
operating systems

How do I fix the Windows 10 Start Menu if it's frozen?

3 Aug 2020