Why being top of the table could really matter

No CIO or CEO ever got relegated because of poor performance in a social media league table. But maybe they should? What would happen if these lists were exhaustive? So rather than stopping at a top 10, 50 or 100, what would happen if every executive's performance in social media was classified?

I guess we'd see executives paying a lot more attention to social media. Rather than a couple of carefully placed tweets a year, we'd see more executives truly engaging with their audience and their customers.

As I said, everyone loves a league table. But if we are going to have shortlists of socially engaged individuals, let's also have the long list. Then things could get really interesting.

Mark Samuels is a freelance journalist and former editor of CIO Connect.