Why being top of the table could really matter

This week Mark Samuels reveals why leaders should sit up and take notice of lists...

No CIO or CEO ever got relegated because of poor performance in a social media league table. But maybe they should? What would happen if these lists were exhaustive? So rather than stopping at a top 10, 50 or 100, what would happen if every executive's performance in social media was classified?

I guess we'd see executives paying a lot more attention to social media. Rather than a couple of carefully placed tweets a year, we'd see more executives truly engaging with their audience and their customers.

As I said, everyone loves a league table. But if we are going to have shortlists of socially engaged individuals, let's also have the long list. Then things could get really interesting.

Mark Samuels is a freelance journalist and former editor of CIO Connect. 

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