Microsoft Surface reseller programme launched in UK
Microsoft drives forward business-channel expansion programme for Surface RT and Surface Pro tablets.
Microsoft is to start selling its Surface devices via resellers to business customers.
A pilot programme has been launched that will see selected channel partners sell the struggling tablets to commercial, educational and public sector firms.
Those tasked with selling the devices are Computacenter, CCS Media, Insight, Kelway, Misco, Phoenix Software, SCC, Softcat and SoftwareONE. Microsoft said more partners would be brought on board in the coming weeks.
We look forward to working closely with these partners to better serve their commercial customers. As we move quickly into future phases of this programme, we will activate more partners in more markets to sell Surface devices.
Prior to this announcement, Surface devices were only available in the UK through Microsoft directly or retailers PC World and John Lewis.
Partners in the programme will provide extended warranty and accidental damage cover. In addition, they'll offer a variety of value-added services to the Surface family such as asset tagging, custom imaging, kitting, onsite service and support, device recycling and data protection.
"The addition of these authorised resellers greatly expands the reach of the Microsoft devices-and-services strategy, extending the company's family of devices enabled by cloud services to more organisations," said Peter King, director of devices, small, medium enterprises and partners group at Microsoft UK.
"We look forward to working closely with these partners to better serve their commercial customers. As we move quickly into future phases of this programme, we will activate more partners in more markets to sell Surface devices."
Microsoft began selling the Surface via the channel in the US in July and has also expanded the programme to resellers in Canada and elsewhere in Europe.
As reported by IT Pro last month, Microsoft CEO Steve Ballmer has admitted the firm committed to manufacturing too many Surface RT tablets, as he tried to explain the firm's recent $900 million write-down.
Investors are also suing the company over what they claim are "false and misleading" statements about Surface RT tablet sales.
Security analytics for your multi-cloud deployments
IBM Security QRadar SIEM solution briefDownload now
Five reasons to move to the cloud
Join the enterprises moving their workloads to the cloudDownload now
Architecting hybrid IT and edge for digital advantage
Why business leaders should consider a hybrid IT strategyDownload now
Six reasons to accelerate remote asset monitoring with AI
How to optimise resources, increase productivity, and grow profit margins with AIDownload now