Tablets to account for nearly 50 per cent of 2014 PC shipments

Canalys research suggests Apple and Samsung might face a tough time in the tablet market in the years to come.

Tablets

Tablets will out sell all other PC form factors combined next year, with forecasts suggesting 285 million units will ship in 2014.

That's according to analyst Canalys, who claim tablets will account for almost 50 per cent of the total client PC market next year, up from 40 per cent in Q3 2013.

Advertisement - Article continues below

The market watcher said it expects tablet shipments to keep growing well into 2017, when it predicts 396 million of the devices will be sold.

Android-powered devices are expected to account for 65 per cent of the devices shipped in 2014, it added.

Apple and Samsung will remain the vendors to beat in the tablet category for some time to come, said Canalys, but will face some stiff competition as its rivals continue to refine their offerings.

The iPad maker's focus on maintaining its gross margins means its share of the overall PC market is likely to decline over time, explained Tim Coulling, senior analyst at Canalys.

"Apple's decline in PC market share is unavoidable when considering its business model. Samsung narrowly took the lead in EMEA this quarter and Apple will lose its position to competitors in more markets in the future," he said.

However, it's not all bad news for Apple, added Coulling, because it's one of the few firms making money out of the booming tablet market at the moment.

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

"Premium products attract high value consumers; for Apple, remaining highly profitable and driving revenue from its entire ecosystem is of greater importance than market share statistics," he said.

Samsung, Canalys predicts, will gradually see its share of the Android-powered tablet market eaten away by the likes of Acer, Asus, Lenovo and HP, as well as some less well-known tablet makers.

In Q3 2013, the South Korean's products accounted for 27 per cent of Android tablet shipments.

"With the cost and time-to-market advantages afforded by their Chinese supply chain, these small-to-micro brand vendors are eating up tablet market share," said Canalys analyst James Wang.

"The rise of small-to-micro brand vendors has proved there is a demand for entry-level Android tablets in every country and in every region."

Featured Resources

The case for a marketing content hub

Transform your digital marketing to deliver customer expectations

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Why CEOS should care about the move to SAP S/4HANA

And how they can accelerate business value

Download now

IT faces new security challenges in the wake of COVID-19

Beat the crisis by learning how to secure your network

Download now
Advertisement

Recommended

Visit/mobile/mobile-phones/355761/apples-ios-135-update-targets-coronavirus-related-iphone-issues
Mobile Phones

Apple’s iOS 13.5 update targets coronavirus-related iPhone issues

22 May 2020
Visit/mobile/mobile-phones/355747/apple-reportedly-delaying-iphone-12-launch-until-october
Mobile Phones

Apple reportedly delaying iPhone 12 launch until October

21 May 2020
Visit/mobile/mobile-security/355702/fbi-and-justice-department-accuse-apple-of-stalling-terrorist-probe
mobile security

FBI and Justice Department accuse Apple of stalling terrorist probe

19 May 2020
Visit/laptops/31655/apple-macbook-pro-13in-2018-review
Laptops

Apple MacBook Pro 13in (2018) review: Perfection, redefined

18 May 2020

Most Popular

Visit/server-storage/network-attached-storage-nas/355849/western-digital-sneaked-inferior-smr-tech-into
network attached storage (NAS)

Western Digital accused of sneaking inferior SMR tech into NAS drives

1 Jun 2020
Visit/security/data-breaches/355777/easyjet-faces-class-action-lawsuit-over-data-breach
data breaches

EasyJet faces class-action lawsuit over data breach

26 May 2020
Visit/operating-systems/microsoft-windows/355812/microsoft-warns-against-installing-windows-10-may-2020
Microsoft Windows

Microsoft warns users not to install Windows 10's May update

28 May 2020