Nexus 9 to target UK business users

HTC is reportedly targeting business customers with its Nexus 9 tablet, despite hitting delays in the UK

HTC is planning to target business users as well as the consumer market with its Nexus 9 tablet, though the company also recently declared that the Nexus 9 had not been created as a direct rival to the iPad Air 2.

As reported by Engadget, the new tablet has instead been designed to encourage other Android partners to take inspiration from the Nexus 9 and create a legitimate challenger for Apple's second-generation iPad Air.

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It will, however, be priced competitively, and is seemingly being aimed at the same mixture of consumer and enterprise users. It fits towards the more premium end of the Android tablet scale, and was announced alongside the Nexus 6 smartphone.

Alberto Villarreal, head of industrial design for the Nexus 9, said: "We wanted to accelerate the premium market for Android tablets. [The Nexus 9] has a lot of attributes and definitely will bring the quality for other companies to do better."

As TechRadar reports, HTC has enlisted UK technology distributers Tech Data to help them target more business users with the device, with Herv Fontaine, European Sales Director, saying:

"With its established reputation and reach in the B2B sector, a growing presence in the consumer market and a focused and dedicated approach to tablet business development, Tech Data is the ideal distribution partner for the Nexus 9, designed by HTC."

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Sales of the device have hit a snag, however, with it being reported that sales through Amazon are delayed until December 15 and Google Play may have already sold out of the black 32GB model.

The two new releases a 6-inch smartphone and 8.9-inch tablet were both announced by Google at the 16 October event alongside the next version of Android, Android 5.0 Lollipop.

The Nexus 9 comes with 2GB of RAM, a 64-bit Tegra K1 processor and a full HD 2K resolution screen with 4:3 aspect ratio the same as Apple's iPads.

Peter Chou, HTC's chief executive, said: "The Nexus 9 is a great example of what can be achieved when two companies, united in their passion for innovative technology, come together to create a product with the user experience at the very centre of the design process."

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