Microsoft poaches ex-Apple exec to lead mixed reality hardware division

Ruben Caballero spent 14 years with Apple and will now work on Microsoft's HoloLens and AI projects

Microsoft has hired former Apple wireless executive Ruben Caballero to spearhead its hardware division that makes its enterprise-ready HoloLens mixed reality headsets.

After spending 14 years at Apple, most recently leading its 5G modem project, Caballero left in April last year. Almost a year later, he’s updated his LinkedIn profile to reflect his new position with Microsoft.

Advertisement - Article continues below

Caballero will serve as Microsoft’s corporate vice president for engineering in the hardware design and technology division, holding responsibility for its mixed reality and artificial intelligence (AI) projects. These include the firm’s line of enterprise-ready augmented reality (AR) headset HoloLens, as well as “special projects”.

This area of technology has been rapidly maturing over the last few months, although remains very much embryonic. Still, mixed reality may yet present a fantastic opportunity for businesses in the coming years, whether this is to render internal processes more efficient, or to improve customer services. 

The former Apple executive founded and led the company’s wireless design and technology group, which included R&D, roadmap, architecture, design, validation, certification and testing for all Apple hardware. He was also in charge of developing wireless technology, such as antennas inside iPhone handsets, iPads and Macs. 

The division he led was eventually swallowed into the company’s custom chip division, run by John Srouji, and Caballero left the company.

Advertisement - Article continues below
Advertisement - Article continues below

His addition to Microsoft’s ranks has come months after the company began shipping its HoloLens 2 mixed reality headset. His experience will no doubt be utilised in the design and production of future editions, as well as pieces of mixed reality hardware. 

The HoloLens 2 presents a major improvement on the first edition of Microsoft’s flagship enterprise headset, both functionally and technologically. Beyond improving the hardware, the company has also tried into improving the range of use cases, and the software at users’ disposal to make the most of the technology.

Apple itself is predicted to begin experimenting with AR headsets, although the company hasn’t made as much progress to date as the likes of Microsoft with the HoloLens or Google with its Google Glass hardware.

Featured Resources

The case for a marketing content hub

Transform your digital marketing to deliver customer expectations

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Why CEOS should care about the move to SAP S/4HANA

And how they can accelerate business value

Download now

IT faces new security challenges in the wake of COVID-19

Beat the crisis by learning how to secure your network

Download now


artificial intelligence (AI)

Can Microsoft's new approach to AI erase the memory of Tay?

30 May 2020

The IT Pro Podcast: Microsoft Build goes virtual

22 May 2020
artificial intelligence (AI)

Microsoft, in collaboration with OpenAI, unveils AI supercomputer

21 May 2020
Microsoft Office

Microsoft announces Lists, a new app for Teams, SharePoint and Outlook

21 May 2020

Most Popular

Microsoft Windows

Microsoft warns users not to install Windows 10's May update

28 May 2020
data breaches

EasyJet faces class-action lawsuit over data breach

26 May 2020
cyber security

Microsoft bans Trend Micro driver from Windows 10 for "cheating" hardware tests

27 May 2020