Is your business getting the most out of AI?

How AI can change the game for business – and the questions you should ask to make it work for you

AI

Artificial intelligence has come a long way in a relatively short space of time. From the early Church-Turing thesis on computable functions to John McCarthy coining the term and establishing the first AI research workshop at Dartmouth College in 1956, the technology has made huge strides. No longer the realm of Hollywood blockbusters, AI is now something we all carry around in our pockets and cross paths with in everyday life.

Advertisement - Article continues below

AI is also filtering into the business world, thanks to big data, advanced analytics and machine learning promising new, efficient ways of working and competitive gains to enable growth. You might view AI as the sole pursuit of big tech companies, or something to tackle tomorrow, but dismissing it outright is akin to shrugging off business basics like the internet or email as a valued resource.

But what can AI actually do for your business? Dr Michael Wu, chief AI strategist at PROS, believes this is “the wrong question to ask”. Instead, he believes that question needs to be reframed to consider bringing AI into a larger digital strategy.

“AI can pretty much do anything a human can do providing that you can fully digitise the process. If you can fully digitise the process you will have the data to train the AI to mimic what we do,” said Wu. “The real question that a company should ask is ‘what can you digitise’? This is another argument why you should digitally transform your business, because then you will have the digital data to train your artificial intelligence.”

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

With the right data in place, AI has the ability to integrate into everything from your cybersecurity setup to ecommerce platforms. Think detecting behavioral anomalies and responding rapidly to threats, or personalising content to increase an online store’s conversion rate.

Businesses have been harnessing the power of technology for decades, and AI represents the next evolutionary step. Implement it correctly and it can interpret data and draw out valuable insight. Even if you are new to AI, it’s worth researching and considering the possible impact it could have in unlocking your organisation’s potential.

To learn more about how AI research is changing the game for businesses, register now for the IT Pro Live webinar taking place on Thursday 25 June. PROS’ Dr Michael Wu will join IT Pro’s Adam Shepherd to discuss topics including:

  • Why AI is so disruptive
  • What are the different types of AI?
  • What can AI do for our businesses?
Featured Resources

Preparing for long-term remote working after COVID-19

Learn how to safely and securely enable your remote workforce

Download now

Cloud vs on-premise storage: What’s right for you?

Key considerations driving document storage decisions for businesses

Download now

Staying ahead of the game in the world of data

Create successful marketing campaigns by understanding your customers better

Download now

Transforming productivity

Solutions that facilitate work at full speed

Download now
Advertisement

Recommended

Visit/cloud/cloud-storage/355295/defeat-your-data-deluge-with-cloud-object-storage
Advertisement Feature

Defeat your data deluge with cloud object storage

16 Apr 2020
Visit/node/354205
Sponsored

How AI and machine learning can simplify your digital transformation

26 Nov 2019

Most Popular

Visit/business/business-operations/356395/nvidia-overtakes-intel-as-most-valuable-us-chipmaker
Business operations

Nvidia overtakes Intel as most valuable US chipmaker

9 Jul 2020
Visit/laptops/29190/how-to-find-ram-speed-size-and-type
Laptops

How to find RAM speed, size and type

24 Jun 2020
Visit/hardware/components/356405/is-it-time-to-put-intel-outside
components

Is it time to put Intel Outside?

10 Jul 2020