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Creatio and PositiveEdge Solutions unveil BFSI-focused low-code, AI platform

The platform helps banks and insurance organizations make smarter business decisions

Creatio, a global software company that provides a low-code platform for process management and CRM, has announced it’s partnered with digital solutions provider PositiveEdge Solutions.

Creatio’s low-code platform automates lending processes and consolidates front-, middle-, and back-office processes to boost customer engagement with targeted offers at the right time, on the right channel.

PositiveEdge Solutions and Creatio’s new partnership will enable financial institutions to leverage artificial intelligence (AI) and machine learning (ML) technologies to tackle areas where legacy systems are too complex and expensive to serve the needs of banking, financial services, and insurance (BFSI) clients.

“Banks and Insurance companies in India have to differentiate themselves in the highly competitive market they operate in, and by using Creatio’s lead scoring model, these organizations can focus on the hottest leads, and streamline workflows with the next best offer option,” said Amit Kumar Singh, chief operating officer at PositiveEdge Solutions.

“With this unique offering from Creatio called churn prediction, FIs and Banks can avoid customer loss to competitors. We are very confident of a successful partnership with Creatio as we bring their innovative solutions to the large Indian marketplace.”

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Creatio’s low-code platform also features robust CRM and business process management (BPM) tools to help organizations accelerate sales and marketing operations. 

Creatio’s other interesting features include custom tools for seamless integration with third-party applications; visual analytics to detect bottlenecks and optimize processes; pre-built connectors and ready-to-use apps; and customizable dashboards.

“In today’s highly competitive business environment, more and more companies demand for intelligent solutions for CRM and business process management to help them streamline customer-facing processes and gain a genuine competitive advantage to boost profits and more effectively engage their customers,” said Alex Donchuk, global channel director at Creatio.

“With a strategic alliance of PositiveEdge Solutions and Creatio, more businesses worldwide will have an opportunity to benefit from the top-notch intelligent tools designed to streamline, orchestrate and accelerate key business processes.”

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