Bose shuts down its augmented reality program
Company cites a lack of demand for Frames smart glasses
Bose has decided to shut down its augmented reality (AR) program, as the technology did not meet expectations for “broad, daily use,” according to a company spokesperson. The company is ending support for third-party developers in mid-July, and several members of its AR team have left.
Bose’s AR technology used positional audio in different applications, including on-foot navigation and fitness instructions, as well as Frames, its smart glasses offering.
The company’s departure from AR has been in the works for over a year. John Gordon, senior VP and AR advocate, left last summer. Bose has been deleting AR references from the website since April, after shutting down its AR developers’ kit.
Bose has also faced a number of financial challenges. The company planned to close a number of retail stores prior to the COVID-19 shutdown, and the CEO left at the beginning of 2020.
The state of Salesforce: Future of business
Three articles that look forward into the changing state of Salesforce and the future of businessFree Download
The mighty struggle to migrate SAP to the cloud may be over
A simplified and unified approach to delivering Enterprise Transformation in the cloudFree Download
The business value of the transformative mainframe
Modernising on the mainframeFree Download
The Total Economic Impact™ Of IBM FlashSystem
Cost savings and business benefits enabled by FlashSystemFree Download